Increase Traffic with Targeted Article Marketing
If you are just getting started with internet marketing and can’t decide what method you are going to use to increase traffic to your site you may want to look at the benefits of article marketing. Article marketing is a great way to not only get free website traffic, but to also test your traffic on offers that you may be trying to convert. If you can’t afford PPC to test a keyword on one of your landing pages to see how well it converts you’ll find that you can actually get a fairly similar test done with article marketing.
Article marketing can be used in a couple different ways. You can write a few articles a day to drive new traffic to your site, or better yet drive that traffic to an opt in page so that you can capture that traffic and build a relationship. Increase website traffic using the top 10 article marketing directories. If you are limited on time just submit to a few like Ezines, Articlesbase, Goarticles, and IdeaMarketers. These article directories consistently produce new visitors to your website and when you write your article properly you can focus on the keywords you want to convert with.
Write an appealing title with your keyword at the beginning of the title so that it attracts readers searching on that keyword. If you want to test traffic on your keyword write a series of articles that are optimized for that phrase. it is really important to laser target your traffic when testing to find out how it converts. Not all traffic is the same even on the same topic. Many people have failed because they pick a keyword that is not a converting keyword. It might be only 1 word off making all the difference in the world. Getting traffic from google and search engines is a great place to get free traffic, but remember this one very important fact, most are looking for free information and are not qualified buyers. They might not even have a means of purchasing your product even if they like it. Make sure you test your keywords before pouring a lot of work into them. A quick article marketing campaign that you run for a few days can save you from making a really costly mistake later down the road.
Increase Traffic – Laser Targeted Keywords
There are tools to help succeed in picking keywords that will help to increase traffic. Market Samurai is what I use and it offers a free 12 day trial. The best thing about Market Samurai is the free training videos that go with it. The free SEO training you receive during the free trial can be used for the rest of your career whether you are using Market Samurai or not. It will tell you many things about your keyword that you won’t see on a typical search.
Online Commercial Intent
Find out the OCI, “online commercial intent”, this can help you weed out some keywords that are primarily used by those free information seekers that don’t plan on buying anything. OCI isn’t a perfect indicator but it can be a very helpful gauge when trying to make a determination on a couple of high traffic keywords. Using high traffic low converting keywords is a quick way to build a list, but then you want to see how well that traffic converts once a relationship is there from your email marketing campaign. This is one way to judge what your traffic plans on doing once it gets to your site.
Sales 101
Internet marketing is about making sales, it’s a sales job, your prospects need to be qualified and you can do that by using proper keyword research to hone in on your target market to find the people with the highest commercial intent. Article marketing can be a way to test several keywords for conversion and then go with the best one or from best converting to last when choosing how to increase traffic with keywords. Prioritize the keywords that are going to make you money the fastest, unless you just like working for hundreds of hours without actually seeing the fruits of your traffic building efforts.
Foundation is Key to Converting Traffic
When planning a new website build from the foundation up. Your foundation starts with how you are going to attract your targeted buyers to the website. If you were a real estate agent would you want to have a high ratio of people coming in that were actually on the market to buy. There are always people out there that just like to look and see what the house on the corner looks like on the inside. Networking with non buyers is fine but the majority of your time should be spent with immediate prospects and it works the same way with internet marketing. Use articles to increase traffic to get as focused as possible. With laser targeted traffic you will increase sales conversions and revenue without having to get nearly as many visitors to your site.
